Content Creator

Website Brite

JOB SUMMARY

We are seeking a dynamic storyteller to join our results driven organization as a Content Creator. As a Content Creator, you will play a crucial role in developing and executing our content strategy, with a primary focus on creating solution-based content that educates, engages, and converts our target audience. You will be responsible for crafting compelling content across various channels, including SEO-optimized blog posts, white papers, customer success stories, social media content, video and more. The ideal candidate will have experience with using generative AI tools to support efforts and a curiosity to distill complex technical topics for our target audiences.  

ESSENTIAL FUNCTIONS

  • SEO Strategy & Execution:
    • Develop and implement effective on-page and off-page SEO strategies to improve organic search rankings.
    • Conduct comprehensive keyword research and analysis to identify opportunities for content optimization.
    • Conduct regular website audits to identify and address technical SEO issues.
    • Collaborate with web development teams to implement SEO best practices and improve site speed and user experience.
    • Update and optimize website content, meta tags, and other elements to enhance search engine visibility.
  • Analytics and Reporting:
    • Utilize analytics tools to track, analyze, and report on key performance metrics.
    • Provide insights and recommendations based on data analysis to improve overall digital marketing performance.
    • Prepare regular reports showcasing the effectiveness of SEO/SEM efforts.
  • Content Creation:
    • Lead content creation utilizing AI-tools and Brite’s knowledge pool to create SEO-optimized assets including blogs, customer case studies, and white papers.
    • Curate and produce engaging business unit newsletters, ensuring timely and relevant communication at least twice a month.
    • Leverage AI assistance to create thoughtful and compelling marketing and sales email communications.
    • Create and manage dynamic business unit presentations.
    • Develop and maintain effective proposal templates.
  • Stay Current with Industry Trends:
    • Keep abreast of industry trends, algorithm updates, and emerging technologies in the SEO/SEM space.
    • Proactively recommend and implement strategies to adapt to changes in the digital marketing landscape.

OTHER DUTIES

  • Accomplishes all other duties and tasks as appropriately assigned or requested.

EDUCATION & EXPERIENCE

  • Bachelor’s degree in Marketing or Communications preferred.
  • Two to four years of experience supporting a growth-oriented sales and marketing organization.
  • Relevant experience within the information technology industry and/or public safety vertical is preferred.

KNOWLEDGE, SKILLS & ABILITIES

  • Strong understanding of SEO (Search Engine Optimization).
  • Proficient use of Microsoft Office Suite, MOZ SEO, email marketing tools and WordPress/HTML or equivalent software.
  • Working knowledge of Adobe programs and CRMs such as NetSuite.
  • Excellent listening skills.
  • Exceptional verbal and written communication skills.
  • Strong organizational skills.
  • Detail oriented.
  • Ability to meet demanding deadlines.
  • Excellent problem-solving skills.
  • Effective project management skills.
  • Well-developed interpersonal skills and ability to work cooperatively with a diverse group of individuals at all levels.
  • Self-directed and results oriented.
  • Customer service orientation and drive to meet or exceed customer expectations.

Pay Range: $50,000 – 65,000 annually

Brite is proud to be an equal opportunity employer.

Interested candidates please reply to dberardi@brite.com with a resume.

To apply for this job email your details to dberardi@brite.com

Scroll to Top